Wednesday, 16 November 2011

What is Google Blog Search Pinging Service?

By Subhash
Google just recently launched the Google Blog Search Pinging Service, which allows individual bloggers to inform Google of their content changes. This new service enables for faster inclusion in Google Blog Search.


The Google Blog Search Pinging Service API allows users who frequently update their blog to programmatically inform Google Blog Search about changes to their blogs. Blogging provider admins can also use this API to notify Google of changes to blogs on their platform(s). To set up automated pinging of Google Blog Search, create either an XML-RPC Client or a REST Client which sends requests as noted below. It doesn't matter which method you choose for notification; both are handled in the same way. We all know that search engines love fresh content; that's why many of us have started blogs and encourage our clients to have blogs on their web sites. Now Google has made it easier to let it know when you've added fresh content to your blog. It's called the Google Blog Search Pinging Service, and there are a lot of good reasons to use it.
Google Blog Search Adds Ping Service

Google has added a pinging service to its Blog Search offering. Dubbed Google Blog Search Pinging Service, now bloggers and blog providers can now instantly inform Google Blog Search of new posts and content changes. Besides its own new Pinging Service, Google Blog Search uses other ping services to update its index as to when blogs are updated. Sure, manual pinging is very 2003/2004 as most blog software pings automatically, but by using the Google Blog Search Pinging Service, bloggers will no longer have to wait for Google to crawl their blogs in order for new posts to show up in the Google Blog Search index. By doing so, blogs get updated faster in Google Blog Search and Google can consolidate its blog crawling more efficiently. Blogs can be manually submitted to the Google Pinging Service and most blog providers should soon start pinging Google automatically.
Good reason to use it

*For one thing, it's not just for Google. To quote from the FAQ, "These updates are then published and shared with other search engines to allow them to discover the changes to your weblogs."

*It's also a great way to add your blog to the list of blogs that Google Blog Search crawls and indexes. Incidentally, if you run a blogging service, you might want to provide this service to your blog writers.

*In the FAQ, Google gives a URL to let you manually ping the service. It's a one-time notification, however, so you'll need to resubmit every time your blog content is updated. You might find it much easier to use the API (also included in the FAQ) to automatically inform Google of every update to your blog.

*Be patient when checking Google Blog Search for your blog updates though; the process is automated, but a number of factors can delay your blog's inclusion.

*If you're really impatient, Google does publish the last five minutes of ping activity for its Blog Search as an XML file.

*Should you use the pinging service if you already use Google Sitemaps? Google is a little unclear on this point. If you're a blogging service provider, it's a good idea.
What search operators are supported?

All of the standard Google Search operators are supported in Blog Search. These include:

* Link:

* Site:

* Intitle:

Additionally, Blog Search supports the following new operators of its own:

* Inblogtitle:

* Inposttitle:

* Inpostauthor:

* Blogurl: 
The Google Blog Search Pinging Service is for bloggers who wish to have their blogs crawled by Google and have them updated in Google Blog Search. It is also for blogging services that wish to provide the service to their blog writers. Google currently monitors other pinging services and will continue to do that. However pinging Google directly will potentially reduce latency when crawling your blogs.

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