Link Popularity - How to Attract High Quality High Value Inbound Links and Avoid Being Blacklisted

By David Hale

One of the top ways for years online marketers have attempted to raise their website page ranking is by purchasing high value links directed at their website. Though this may sound like a logical and simple practice to take on, all of the top search engines do not look at it that way. If you think about it for a minute, whoever has the most money to put into his practice can easily break at the top of search engine result listings for any keyword or phrase they want.

The top search engines such as Google, Yahoo and Bing look at organically developed inbound links of high value and quality rather than links that have been purchased. God only knows how the search engine algorithms do what links have been purchased or not, but they do. What will happen to you if you do purchase links? The worst-case scenario could be that the search engines blacklist your site from any search listings for your keywords. If you run a search for your content and cannot find it and know that it should be listed, you can contact through e-mail the top search engines and ask them why your content is not being indexed.

So, how should you go about increasing your link popularity to attract high-quality high-value inbound links without running into problems? Here are a few of the top strategies to use:

• Online optimized press releases: It has never been easier to broadcast information about some new thing you are doing with your business they are in submitting press releases to online news agencies. Running a simple search for press release directories will return a list of paid and free services you can submit your PRs to. A few things to keep in mind is that you still want to use proper search engine optimization techniques when writing your release to include: keyword rich content in the title, body and resource block of your press release. Make sure that you have hyperlinks within the body pointing to your website. If you use a submission directory, will likely your press release will be submitted to a few hundred news agencies and other directories which will in turn reward you with a high value inbound link thus raising your website link popularity.
• Blogging: Any business online should any minimum have a blog to provide valuable content two their target market. Make sure to use proper search engine optimization techniques and the use of keywords in your content to make it attractive to search engines and prospective readers. Most people initially think that they have to write, write and continually write content to attract the search engine spiders. Finding guest bloggers or obtaining relevant material from article directories are just two of the many techniques to simplify this process. Providing compelling content will not only satisfy the search engine's need for you to continually update your content but will also keep your readers coming back.
• Community forums: Commenting on relevant industry forums is another method for creating an increasing the amount of high value high-quality inbound links to your website. Yes this takes time but if you add this is one of the strategies used in your inbound marketing Link popularity strategic plan and focusing 15 to 30 minutes per day on it, you will obtain several high-quality inbound links and additional traffic to your website.
• Social bookmarking: This one technique is what is commonly referred to as "link building on steroids." There is no easier way than using a free online tools such as HootSuite of ping.fm to automatically post your content to 25 to 50 social networking and bookmarking sites at the same time. What this will also do is provide that many high-quality high-value inbound links pointing directly at your website to provide additional ammunition with the search engines to raise your page ranking and link popularity.

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David Hale, is the a full-time Inbound marketing consultant who coaches entrepreneurs and companies how to harness the awesome power of search engine marketing to dramatically increase their online visibility, generate greater amounts of site traffic and how to convert subscribers to paying customers.